Sunday Table: Linda Matthews

Featuring Sunday Table and founder Linda Matthews

Some businesses begin with investors, strategy decks, and growth plans.

Others begin quietly.

A recipe card folded inside a kitchen drawer.
A lifetime of experience.
And a moment where someone decides they’re not finished yet.

At 62, Linda Matthews wasn’t trying to build the next big food company. Her children were grown, her career was winding down, and like many people entering a new chapter of life, she found herself wondering what came next.

So she returned to something familiar.

For years, Linda had been making apple butter from a family recipe passed down through generations. Friends asked for jars during the holidays. Neighbors started requesting extra batches. Before long, one small farmers market table turned into a loyal local following.

That’s how Sunday Table was born.

No big launch.
No massive funding round.
Just one person deciding to try.

What makes Linda’s story special isn’t only the product—it’s the reminder that meaningful work doesn’t expire at a certain age. Some ideas need time. Some people do too.

And honestly? That’s something a lot of founders don’t hear enough.

The food world tends to celebrate speed, youth, and constant expansion. But many of the strongest brands are built slowly, carefully, and with real life behind them.

That’s what we love about Sunday Table.

Simple products.
Clear heart.
A founder with something genuine to say.

This week’s featured product is Sunday Table’s Heirloom Apple Butter—a slow-cooked spread made with Northwest apples, warm spices, and absolutely no rush.

Because not every great business starts early.